Introduction
In recent times, both Power BI and Tableau are the chief performers in business intelligence tools. Power BI is the latest invention when compared to Tableau yet it has soared up to be a very close contender for Tableau. The worldwide market size for business intelligence and analytics software applications is expected to hit 16.5 billion in 2023.

How Important is Business Intelligence?

Business Intelligence (BI) is an invaluable asset for any business. It is used to optimize operational efficiency and to help make data-driven decisions. BI helps to identify opportunities, trends, and challenges and provides insights into customer preferences, market conditions, and other data points. It can be used to inform decisions ranging from small operational changes to long-term strategic planning. By having access to timely and accurate data, businesses can make more informed decisions and maximize their potential for success. In short, Business Intelligence is incredibly important for any business that wants to maximize its potential for success.

How Important is Data Visualization?
Data visualization is incredibly important because it allows us to quickly and effectively communicate complex ideas and data sets. It can help us identify patterns, spot trends, and make better-informed decisions. Data visualization can also be used to help communicate research results to a larger audience and can be used to tell stories about data. Ultimately, data visualization is a powerful tool that can help us make sense of data, and make better decisions.

What is Tableau?
Tableau is a data visualization platform that helps people to see and understand their data better. It enables users to quickly analyze, visualize and share their data in an interactive and intuitive way. Tableau’s drag-and-drop interface and easy-to-use tools make it easy for anyone to quickly create interactive visualizations and powerful data stories. Tableau also provides powerful analytics capabilities and allows users to quickly uncover trends, patterns, and correlations in their data.

Features of Tableau:
A complete analytics platform
Convenient
Fast and immersive tool
Efficiently handle a great amount of data
Trouble-free enterprise-level extensibility
Supports various data sources
Immediate analytics and results
Mobile-friendly dashboards and responsive design
Data Blending
Data Collaboration

What is Microsoft Power BI?
Microsoft Power BI is a business intelligence tool from Microsoft that enables users to visualize data and share insights. It helps users to connect to and analyze data from multiple sources, model their data using a wide range of tools and techniques, and create interactive dashboards and reports to share with others in their organization. Power BI also enables collaboration and sharing of insights with others for further exploration and analysis.

Features of Power BI

• Versatile, handy, interactive dashboards
• Instantaneous analytics and visuals
• Trouble-free collaboration and sharing of reports
• 360-degree view of data, natural-language query
• Content packs
• Print Dashboard
• Get data source
• Custom visualization
• Natural language Q&A

Difference between Tableau and Microsoft Power BI:
Data Visualization:
Tableau – It functions as a visualization tool

BI- Centre around reporting, predictive modeling, and manipulation of data.

Handling:
Tableau: Experience is required

BI- comes in handy- designed for both inexperienced and experts

Tableau Products And Services:
Tableau Server
Tableau Online
Tableau Desktop
Tableau Prep
Tableau Reader
Tableau Mobile

Power BI’s Products And Services:
Power BI is contained within the Microsoft Business Intelligence MSBI Suite and presents a wide range of products and services.

Power BI Desktop
Power BI Pro and Power BI Premium
Power BI Mobile
Power BI Report Server

Parent Company :
Tableau – Salesforce

Power BI – Microsoft

Conclusion:
Both Tableau and Power BI are undoubtedly powerful business intelligence tools for data visualization. Though Power BI scores high in being handy, similar to Excel, and less pricey, Tableau still offers beautiful data visualizations and greater customizability. At the end of the day, they are essentially the same but the ultimate choice depends on how you need to use these tools in your business.

Having knowledge of these Data Visualization tools will be valuable in the long run. NITS SOFTWARES is the best institute for Data Science. We offer extensive training in Tableau which you wouldn’t want to miss.